Voice profile
01
Brand profiles
Capture positioning, offerings, operations, voice and credibility once. Tune the Voice profile from conversational to formal.
Product · Knowledge
Brand profiles, Audiences, Rules and Memory give your project the context it needs, without you repeating yourself.

Knowledge
Voice profile
01
Capture positioning, offerings, operations, voice and credibility once. Tune the Voice profile from conversational to formal.
IT Directors · UK
DefaultFirmographics
Target persona
02
Describe who you sell to: firmographics, personas, challenges, needs and goals. Set a default for every project.
Add a rule
Saved rules help guide Yori in chats.
03
Standing rules like UK English or offers to mention, followed in every chat.
Memory
Facts and preferences Yori has saved from your chats.
04
Yori saves useful facts and preferences from your chats, so it keeps getting more useful.
Northline Distribution
Last updated 2 days ago
Brand voice
How your writing should sound
Tone of voice
Confident and practical. Plain English, short sentences, no hype.
Voice profile
Brand profiles
Purpose, value proposition, differentiators and values.
Products, services and packaged solutions.
How you sell, deliver and support your work.
Tone of voice, traits and exemplar quotes.
Partnerships, accreditations, awards and customers.
Formality, depth, warmth, directness and authority from 1 to 10.
Automatically generated by Yori, optionally refined by you.

Project files
Type @ to pull in any project file, and $ to run a Service. Everything you save stays with the project.
Product

See every step and edit together.

Guided workflows for every marketing job.

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