Free LinkedIn post generator for MSPs
Turn a job you finished, a tip or an offer into a LinkedIn post for your MSP.
The fastest way to write a LinkedIn post for your MSP is to start from one real thing that happened this week: a migration you finished, a question a client asked, an offer with a date on it. Put that fact in the form above, say who should read it and what the post should do, and you get a plain draft of 80 to 180 words to edit and publish today. Below is what makes an MSP post worth reading, a worked example you can copy, and the point where a plain draft stops being enough.
What should an MSP post on LinkedIn?
Post the work. Most MSPs win new clients through referrals, and LinkedIn is where a referred prospect checks whether you are real, current and good at the thing they need. A feed of finished jobs, useful tips and honest opinions answers that check better than a feed of vendor graphics and "IT tips Tuesday" posts that any MSP in the country could publish.
The form gives you four goals. Each one suits a different kind of post, and a good month mixes all four.
Share news
Use this for a finished project, a new hire, a certification or a change in what you offer. The post says what happened and why it matters to the reader, not to you. "We passed our Cyber Essentials Plus audit" is news for you. "Your supply chain questionnaire now has one less box to chase" is news for the office manager who reads it.
Teach something
Use this for one practical tip the reader can act on before lunch: how to spot a fake Microsoft 365 sign-in page, what to check before a director travels with a laptop, which backup question to ask a supplier. One tip per post. Teaching posts are the easiest to write each week, because your service desk answers the same questions every day.
Start a conversation
Use this when you have a view and want to hear other views. The post ends with one honest question, such as "Do your staff still share one admin password for the accounts software?" A question you would ask a client in a meeting works. A question asked only to get comments does not.
Promote an offer
Use this sparingly, and only when the offer is specific: who it is for, what they get, the price or the deadline, and the next step. "Free security review for dental practices in Leicestershire, 10 places, book by 30 November" is an offer. "Get in touch to see how we can help" is not.
What makes the first line work?
LinkedIn shows the first lines of a post and hides the rest behind a "more" link, so the first line decides whether anyone reads the second. The strongest first lines in MSP posts carry a detail that only you could write: a number, a place, a time or a plain statement of the problem.
| Weak first line | Stronger first line |
|---|---|
| Did you know cyber attacks are on the rise? | Last Tuesday a client's finance assistant nearly paid a fake invoice for £18,400. |
| We are proud to announce a new partnership. | From December, every client on our managed plan gets 24/7 security monitoring at no extra cost. |
| Is your business ready for the cloud? | We moved a 25-person law firm to Microsoft 365 over one weekend. On Monday nobody noticed. |
The tool never opens with "Did you know", and it uses the numbers you give it. If you give it no number, it will not invent one, so put your best detail in the topic box.
A worked example: one migration, one post
Take a 12-person MSP in Leicester that has just moved a 25-person law firm from an old on-premises server to Microsoft 365. The engineers did the work over a weekend, and the partners logged in on Monday morning with their files, email and calendars where they expected them. The owner wants a post for the company page by Friday, aimed at office managers at other small professional firms.
Here is the input for the form:
- What is the post about: We moved a 25-person law firm to Microsoft 365 over one weekend, with no downtime on Monday.
- Who should read it: Office managers at small professional firms.
- Goal: Share news.
And here is the kind of plain draft it returns:
We moved a 25-person law firm to Microsoft 365 over one weekend. On Monday morning, nobody lost a minute.
If you manage an office, you know what a systems change usually costs: a slow Monday, staff who cannot find their files, and a queue at your desk.
This one happened while the office was closed. Email, files and calendars moved across on Saturday and Sunday, and every user could sign in when they arrived.
If your firm is planning a move like this, ask your IT provider one question first: what will Monday morning look like?
Message us at [contact details] if you want to talk it through.
#Microsoft365 #LawFirms #ITSupport
That is a good post. It has a specific first line, a clear story and one next step, and it uses only the facts in the form, with a placeholder where one is missing. It is also a post that a hundred other MSPs could publish with their logo on it, because it knows nothing about the business behind it. It does not know that this MSP only works with professional services firms, that its owner writes in a dry, direct way, that it always names the county, or that it offers a fixed-price migration with a written plan before any work starts. Those details are what make a reader think "this is the firm for us".
How do you make a plain draft sound like your MSP?
You can do it by hand in about ten minutes. Read the draft aloud and work through this checklist.
- Swap one general phrase for a fact only you know: the town, the sector, the number of years, the name of the service as your clients say it.
- Check the voice. If you would never say "it is worth a conversation" across a desk, change it to what you would say.
- Add one proof point you are allowed to share, such as a certification, a response time you measure or a client who agreed to be named.
- Make the next step one you can deliver this week: a call, a checklist, a review.
- Cut any sentence that would still be true for every MSP in the country.
- Read the first line on a phone screen. If it does not make sense on its own, rewrite it.
If you post twice a week, that is twenty minutes of edits each week to turn generic copy into your copy. Most owners skip it by the third week, and the posts start to sound like everyone else's again.
Where does ChatGPT fit?
ChatGPT can write a specific post if you give it enough context: who you are, who you sell to, how you sound and what you can prove. The problem is that you have to supply that context every time, or keep a block of text to paste in first. Our guide to ChatGPT prompts for MSP marketing has a context block you can copy, and it works. If you post once a month, a saved block in ChatGPT is a fair answer.
Where Yori fits
Yori is the AI marketing assistant for MSPs and resellers. The button under the tool, "Write it in my brand voice", takes the topic, reader and goal you entered into Yori and opens the Social Post Service with them filled in.
The difference is what Yori already knows when it starts. Your Brand Profile holds your positioning, your services, your proof points and your voice, set on dials for formality, technical depth, warmth, directness and authority. Your Audiences hold the people you sell to and the words they use. The Social Post Service reads both, asks for any fact it is missing, and then the Copywriter writes the post in Canvas, where you edit and approve it. You set your context once, and every post after that starts from it.
Yori does not post for you. Every draft is for you to review, change and publish yourself. In our tests, a short LinkedIn post used less than 0.2 credits, and every reply shows the credits it used.
The free trial needs no card. It gives you 25 one-time credits that expire after one month, with every Service and Canvas. After that, Pro is £49 a month with unlimited users. See pricing for the full plans.
Try it on this week's post
Run the tool above on one job you finished this month, and post the result with your own edits. Then choose "Write it in my brand voice", start the free trial, and compare the two drafts side by side.
Alternatives
| Tool | Price | Best for | Checked on |
|---|---|---|---|
| ChatGPT | Free plan. Plus is £20 a month. | Owners who already use it and will paste in their own context each time. | |
| Taplio | From $39 a month, billed monthly, with a 7-day free trial. | People who post on LinkedIn most days and want scheduling, analytics and post ideas in one place. | |
| Hootsuite LinkedIn post generator | Free tool. Hootsuite Standard is £89 per user a month, with a 14-day free trial. | Teams that already schedule posts to several networks in Hootsuite. |
Frequently asked questions
Is it free?
Yes. You get 3 free runs a day across all the free tools, with no account and no card. Copy the result and edit it as much as you like.
What changes when I write it in Yori?
Yori writes the same post with your Brand Profile, so it uses your services, your voice and your proof points. It also writes for a saved Audience, and the Social Post Service asks for any fact it is missing before it drafts.
How long should an MSP LinkedIn post be?
Long enough to make one point well. The tool writes 80 to 180 words in short paragraphs, which is enough for one job, one tip or one offer. Put the detail that matters in the first line, because LinkedIn hides the rest behind a "more" link.
Should I post from the company page or my own profile?
Post the story from the person who did the work or runs the business, then share it from the company page. People react to people. The tool writes in a voice that suits either; change "we" to "I" if you post it as yourself.
How many hashtags should I use?
The tool adds at most three, on the last line. Pick the ones your buyers follow, such as a service or a sector, and skip general tags that every IT company uses.
Can I post the result as it is?
Read it first. The tool uses only the facts you give it and puts a placeholder in square brackets where a fact is missing, so fill those in and check every name, number and date before you post.
