Free newsletter generator for MSPs

A good MSP newsletter is three or four short, useful stories sent to clients once a month: one security warning they can act on, one tip that saves them time, and one piece of news about your business. List your stories in the form above and the tool returns a subject line, a preview line and a short section for each story, written for a reader who is not technical. Below is how to choose the stories, a sample issue, a checklist for the edit, and what changes when the newsletter is written in your own voice.

Why should an MSP send a newsletter at all?

Your clients hear from you when something breaks, when an invoice goes out and when a contract renews. A monthly newsletter adds a fourth reason, one that is about them. It keeps your name in front of the practice manager who will be asked "who does our IT?" by a friend at another firm, and that is how referrals start.

It also does work your service desk cannot. A short warning about a new phishing trick, sent to every client at once, prevents tickets. A plain explanation of a Microsoft change answers the question twenty clients were about to ask. And a note that you have hired a second engineer tells clients you are growing, without a sales pitch.

What should go in an MSP client newsletter?

Pick from four kinds of story. You do not need all four every month.

Security news they can act on

One current threat, explained in plain words, with one thing the reader should do. "Fake Microsoft 365 sign-in pages are being sent as shared documents. If a link asks you to sign in again, close it and call us." Leave out the threat actor's name and the technical detail. Your reader wants to know what to look for and what to do.

A tip that saves time

Something your engineers explain every week: how to share a large file without email, how to find a lost Teams chat, what to do before travelling with a work laptop. Tips are the stories clients forward to colleagues.

News about your business

A new hire, a certification, a new service, a change to support hours. Keep it short, and say what it means for the client. "Our second support engineer started this month, so your tickets now get picked up faster in the morning" is better than a photo and a welcome.

A deadline or a change

End of support for a product, a licence price change, a new rule from a regulator or a supplier. Give the date, say who is affected, and say what you will do for them or what they need to ask you. If you do not yet know a detail, say so.

What makes a subject line work?

The subject line is the only part of the issue most clients will see, so it has to carry the most useful story on its own. Name the thing, not the newsletter. "Our monthly IT update" tells the reader nothing. "Fake Microsoft sign-in pages, and our new engineer" tells them what is inside and why to open it.

The tool writes a subject line under 60 characters and a preview line under 90 characters, because most inboxes cut text after that. Read both on your phone before you send.

A sample issue

Take a 15-person MSP in Leeds that looks after accountants and law firms. Its owner writes the newsletter on the last Thursday of the month, between client meetings, and usually has three stories: a phishing campaign the service desk saw that week, a new support engineer, and a question every client is asking about old PCs.

Those three stories go into the form, with "Practice managers and partners" as the reader. Here is the shape of the plain draft that comes back:

Subject: Fake Microsoft sign-in pages, and a new engineer

Preview: What to look for this month, and who to call

This month we have one warning, one welcome and one decision to plan for. Each takes a minute to read.

Fake Microsoft 365 sign-in pages

We are seeing emails that look like a shared document from a colleague or client. The link opens a page that copies the Microsoft 365 sign-in screen and asks for your password. If you are asked to sign in again after clicking a link, close the page and call us on [phone number]. We would rather check ten safe emails than miss one.

A second support engineer

[Name] joined us this month as our second support engineer. For you, that means more of our team is free to pick up your calls and tickets during the working day.

What to do with old PCs

[Short explanation of the change and the date, from your source.] If you are not sure which of your PCs are affected, reply to this email and we will send you a list.

Reply to this email with any questions. We read every one.

[Your name]

[Your MSP]

That is a solid issue. The warning is clear, the next step is specific, and the tool left placeholders where it did not have a fact instead of guessing. It is also an issue any MSP could send. It does not mention that this firm only works with accountants and law firms, it does not use the phrases the owner always uses, and it does not link the warning to the thing practice managers worry about most, which for accountants in November is the run-up to the January tax return deadline.

How do you edit a draft so clients read it?

Spend ten minutes on these checks before you send.

1. Read the subject line alone. Would a practice manager open it on a Monday morning?
2. Put the most useful story first, even if the news about your business is the one you are proudest of.
3. Add one detail from your clients' world to each story: their sector, their software, their busy season.
4. Make every action specific. "Call us on [number]" or "reply to this email", never "get in touch with your IT provider".
5. Check every date against its source, and link the source.
6. Cut anything you would not say to a client across a desk.
7. Send it to yourself first and read it on a phone.

Where does ChatGPT fit?

ChatGPT writes a good newsletter if you give it your stories and enough about your business. The cost is the context: who your clients are, how you sound, what you are allowed to say about them. You paste it in each month, or you keep a saved block, and you still check every fact. Our post on ChatGPT prompts for MSP marketing has newsletter prompts and a context block you can copy. For one issue a month, that is a fair way to work.

Where Yori fits

Yori is the AI marketing assistant for MSPs and resellers. "Write it in my brand voice", under the tool, carries your business description, stories and reader into Yori and opens the Newsletter Service with them filled in.

The Newsletter Service starts from what Yori already knows about you. Your Brand Profile holds your services, your sectors, your proof points and your voice. Your Audiences describe the practice managers and partners you write for, and what they care about each month. The Service asks for anything it is missing, then the Copywriter writes the issue in Canvas with subject line options and a pre-header, ready for you to edit and approve. Next month, you start from the same context instead of a blank page. Connectors such as Mailchimp and HubSpot let Yori work with the tools you send from, with only the actions you switch on.

Yori writes the issue; it does not choose your news or check a fact you did not give it. You stay the editor.

The free trial needs no card. It gives you 25 one-time credits that expire after one month, with every Service and Canvas. After that, Pro is £49 a month with unlimited users. See pricing for the full plans.

Write next month's issue now

Put next month's three stories into the tool above and send the result to yourself. Then choose "Write it in my brand voice", start the free trial, and see the same issue written for your clients.